Stellaé Experiences — Stéphanie Lem
Stéphanie helps coaches and therapists build retreats and immersive stays. Six pages and eight articles, all written, sitting in a Google doc. Her domain returned an error, and her only live pages were rented from a tool she found overwhelming. She now has a site she owns, built from her own document, and a space where she publishes on her own.
stephanielem.fr returned a 404. Her three live pages, a free guide, a €111 offer and a webinar, lived inside a rented tool. Her document announced eight articles, six were actually written, 1,500 to 2,000 words each, on the exact questions her clients type into Google: how to pick the venue, how many participants, how to price a retreat. None of it was indexable. The job was not writing, it was giving a roof to what already existed.
Many solo professionals do not have a content problem, they have a roof problem. Stéphanie had written everything, and none of it existed: her domain returned an error and her only live pages belonged to a tool she rented. The work was to give a home to what was already there, and hand it back to her. Two choices explain the rest: the colour was measured inside her own visuals rather than proposed to taste, and her symbol was redrawn as geometry rather than blown up into blur. When a decision can be measured, it stops being an argument.
- Solo professionals whose content sleeps inside a document
- Coaches and therapists renting pages in a tool without owning their site
- Any business whose blog already answers what its clients type into Google
How it works
Her document became her site, her site became editable by her- 📄01Her document
Six tabs and eight article titles, written, never published
- ⚙️02Import
A script turns the document into pages and articles
- 🎨03Her world
Colours sampled from her visuals, symbol redrawn as vector
- 🌐04Her site
Fourteen indexable addresses, her sales pages, zero cost
- ✍️05Her space
She writes, adds a photo, publishes
- A site in her name, not a page rented inside a tool
- Her six tabs and her articles online, each at its own address
- Changing a text or publishing an article without calling anyone
- Keeping her current sales pages and her Instagram bio links alive
- Zero running cost, zero maintenance
- A visual world that is genuinely hers, not a template
The site
- Six pages and six articles, each at its own address, indexed one by one
- Content imported from her document by a script, not retyped
- Contact form with acknowledgement, no server to run
- Legal notice and privacy policy written
- Titles, descriptions, share image, structured data, sitemap, robots
- Security headers, long image cache, automatic certificate
Her colour, measured not guessed
- Instagram returned a login wall, so hues were sampled pixel by pixel from her own published visuals and photos: dominant brown #704830, the cognacs of her armchair, the creams of her portraits
- Five palettes shipped inside one site, with a compare bar and a direct link per palette: she decides by seeing, not by imagining
- Her own question: is the blue of my boots close to yours? Measured: her boot leather sits at hue 186, the proposed blue at 192. Six degrees apart, and one more palette built from her boot
- Contrast checked on every palette, text readable throughout
- Her frangipani pattern, taken from her sales pages, white made transparent so it sits on any ground
Her symbol, redrawn rather than enlarged
- The Metatron's cube in her logo was only 255 px in the original file, unusable at any size
- Pure geometry, so measured then redrawn exactly: thirteen circles, one centre, six at two radii, six at four, and the seventy eight segments joining every centre
- Vector, crisp at any size, from favicon to banner, two weights, five colours, transparent images up to 4096 px
- Generator kept: the symbol rebuilds with one command
Her sales pages, out of the rented tool
- Her three live pages found by probing, then rebuilt on her own site: her free guide, her €111 offer, her live case study
- Her copy carried over word for word, not rewritten. A comparator then checks every line of the old page inside the new one: across 330 lines of content, all of it is found
- The first pass had reworded her schedules and lost three sentences around her price. The check caught them
- Email capture and instant delivery with no subscription, payment by hosted link, private access page after purchase
- Terms of sale written: 14 day guarantee, withdrawal rights on digital content, seller identity
- Her addresses stay identical, so her Instagram bio links and older posts keep working without a single redirect
Her space
- Four sections: her articles, her projects, her sales pages, her pages
- She writes an article, adds a photo, chooses to publish or to leave it as coming soon
- She changes any text, any photo, her Instagram, email and WhatsApp links
- Every version kept: a mistake is undone in one click
- Access comes from write rights on her repository, not from a user list to maintain
The exact plan paid to the rented tool is still to be confirmed with her, hence the range. The rest is observed.
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